Walk down any supermarket aisle and you’ll see shelves packed with “high protein” meat snacks. Bold packaging. Big claims. Loud marketing.
But once you look past the branding and actually read the nutrition panel, the story changes fast.
Many mainstream jerky brands are loaded with:
- Added sugars
- Artificial flavours
- Preservatives
- Excess sodium
- And surprisingly low protein
Some contain less than half the protein of real premium jerky.
The Numbers Don’t Lie
When comparing Sellars Jerky to typical supermarket brands at the same 50g serving size:
- Sellars delivers 33g of protein
- Other brands can contain as little as 13.4g
- Sugar levels can be more than double
- Sodium can nearly double too
That’s not just a small difference.
That’s the difference between real jerky and processed snack food pretending to be jerky.
What Makes Sellars Different?
At Sellars, we focus on what jerky should actually be:
- High protein
- Lean meat
- Straightforward ingredients
- Bold flavour without loading it with unnecessary fillers
No gimmicks. No fake “health” marketing. Just proper jerky.
Because when you buy jerky, you should be buying meat — not sugar and additives disguised in black packaging.
Read The Label
The next time you grab a bag of jerky, don’t just look at the front.
Flip it over.
Check the protein.
Check the sugar.
Check the ingredients.
You’ll see the difference.
